Why I Got Into Social Media

JMS-PicAs a social media consultant I come across a lot of people that are participating in the social media space. Some are software developers and usability experts helping companies implement internal social media platforms or build new smart phone APPS. Some are online graphic designers customizing blogs, twitter backgrounds, or visually unique systems. Some are video production professionals branding videos and launching online-only ads on YouTube and the like. Some are spammers (we don’t like them). Some are public relations firms trying to build buzz on behalf of their client’s product, service, spokesperson, or company. Even more are individuals trying to get informed and be a direct or indirect part of something they enjoy and believe in (politics, news, family, non-profit cause, etc.) The list goes on and on.

In my case however, I am a sales and marketing professional who turned to social media to find the most efficient way of bringing qualified leads into my sales pipeline. Before implementing social media into my sales strategy I used to spend all my time (and budget) attending breakfast meetings, lunch meetings, happy-hour networking events, galas, client trips (international and domestic) and grueling trade shows in the HOPES (no guarantees) of intersecting with a decision maker. This didn’t even include the time required for other sales functions such as client meetings, cold calling/emailing, researching, managing a sales team, and running reports. My husband would agree I was running ragged trying to be at two, three, and four places at once until I discovered how to utilize social media for sales purposes.

Social media enabled me to get in front of the decision-maker the FIRST time and eliminated all the courtship involved with face-to-face networking. Imagine going into a networking event and, rather than not knowing who most people are, think how efficient it would be if you knew each individual and how he/she could advance your organization’s efforts. Also imagine being able to activate your greatest sales force (your clients and staff) to help credibly promote you to similar decision makers across a spectrum of industries— for free. If utilized correctly, social media enables you to get the information you need to make each and every online networking opportunity THAT powerful. When I implemented it, it enabled me to shorten the sales cycle, reduce my department expenses, and increase my productivity many folds over. I actually found myself going home on time after spending a day adding amazing prospects (we’re talking 6 figures) into the pipeline.

At its core, social media saved me and enabled me to be the super woman at home and at work that I always aspired to be. That’s why I started eWise Communications and why I am so fierce about helping clients utilize social media to produce bottom-line results. I truly believe that the powers of social media from a sales perspective can be transformational and I am having a blast seeing my clients experience the very thing I did many years ago.

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